Despite being only 17, Amy Diamond has been around for quite a bit. Her first single What's In It For Me, which reached #1 in both Sweden and Norway, was released in 2005 when she was just 13. Obviously at her age it makes sense to expect some pretty childish pop but despite that being the case she's had some songs worthy of notice over the past few years. She made it to the finals of Melodifestivalen in 2008 and competed again this year in 2009 with It's My Life which was co-written by Alexandar Bard of BWO.
Needless to say It's My Life was a step in the right direction for Amy. Although still some of the kiddy-pop you'd expect from a teen, it's got a bit more of an electronic vibe similar to several other of the songs on her latest album, Swings & Roundabouts. The first single, Up, reached #4 on the singles charts in Sweden and is a pretty big step in the right direction. Compared to a certain other 17-year old making it big in North America, Amy's a lot less annoying, a lot more talented and obviously also a lot more eurotrash - the most important part!
Below find links to her performance of It's My Life from this year's Melodifestivalen as well as some of the better songs from her latest album. She may be 'the laughing stock of Sweden' but compared to what North America offers we'll take some Amy!
Enjoy!
stevie.
Amy Diamond - Swings & Roundabouts
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